The importance of building a complete customer view in the insurance industry

Recently at the Insurtech Boston conference, one thing multiple panelists mentioned was how the independent agents/broker roles were supposed to be a thing of the past. Carriers were going to remove the need for them through automation and clean user interfaces. But agents have survived and even thrived due to their relationship with customers and ability to adapt to technology. Insurance, especially commercial, is very complex and enterprises want experts to help them pick which carrier and package will be most beneficial for their business.